This section allows you to set the listing prices for your e-book.
Before setting a price, consider researching bestsellers in your chosen categories on Amazon to get a sense of the typical price range.
At the top of this section you will be prompted to choose a royalty plan.
There are some restrictions on the 70% plan, while the 35% plan is more flexible. For example, the listing price of your book must be between $2.99 and $9.99 to qualify for the 70% plan.
You can see all of the list price requirements for both plans here: https://kdp.amazon.com/en_US/help/topic/G200634560
Other differences between the plans can be found here: https://kdp.amazon.com/en_US/help/topic/G200634500
If your book contains a large amount of images or graphics, the digital delivery cost on the 70% royalty plan may reduce your royalties on the 70% plan to less than you would earn on the 30% plan.
Otherwise, there is generally no downside to selecting the 70% royalty plan.
After you have chosen your royalty plan, you can proceed to enter the list price.
When you enter a price in the top line (which is based on your Primary Marketplace), Amazon will automatically populate prices for other marketplaces.
You will also be able to see:
- list price
- delivery cost
- royalty rate
- royalties
Royalties are calculated using this formula:
(list price x royalty rate) – delivery cost = royalty
For more information about royalties and printing costs, visit: https://kdp.amazon.com/en_US/help/topic/G202181110